Businesses need to communicate with their potential customers to influence their buying decisions. Television and radio advertisement can only be remembered by consumers if the ads are repeated over and over, which can be very expensive. Printed T-shirts can be used by businesses to get their message out to the public in a creative way. As a promotional item, T-shirts are great, they are large enough to have a wide area in which to place a message.

Custom sweatshirts can be used in place of T-shirts too. These are good for corporate events in cooler weather. The company can place their logo on the front and back of a sweatshirt with the company slogan or a slogan to commemorate the specific event. Some companies sponsor charity events, these type of events on a sweatshirt with the company logo promote a company as good corporate citizen. These sweatshirts can also be used as rewards for employees or gifts or prizes at the event.

Sweatshirts for employees who raised the most money or did extra preparation for the event on their own time are a good way to say thank you. Not only does the company provide a special gift to an employee, they have an employee who is a walking billboard for their company. Companies should chose soft sweatshirts that employees will want to wear again and again.